When you Venture, Manufacturing is the Easy Part
Hilary OHare of Brain Fart Productions is a machinist, which requires her to keep her long hair up all day. Nothing on the market could do that without pain and falling out, so she invented Holdilocks™. Hilary says, “It works perfectly plus so much more!” She has inventory and has applied for a non-provisional utility patent application. She is current in discussions with a DRTV feeder company.
In this interview with inventRight cofounder Stephen Key, Hilary discusses how she commercialized her product. She describes 3-D printing her invention for proof-of-concept. She made a sell sheet, but admits that her product requires a demonstration to be fully understood and that marketing is an ongoing challenge. She attended a trade show in September of this past year, right after her she received her first round of inventory, and describes the volume of work required and the challenge of standing out. She describes finding a manufacturer, the minimum amount of product she had to purchase, selling online, and more.
Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Co-founded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas. Visit http://www.inventright.com for more information and to become their student.
Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.
New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.
Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.
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